Blue Ridge To Go to Become Valet Gourmet on July 1, 2010
New name for corporate catering and residential delivery service delivers a shift in company's core values
Asheville, NC – May 7, 2010 – Blue Ridge To Go LLC is pleased to announce that as of July 1, 2010 its new business name and brand will be Valet Gourmet.
According to Kenan Hopkins, founder of Blue Ridge To Go, the name Valet Gourmet represents our commitment to world-class customer service, our response to customers' demand for additional menu services, our desire to become a more socially responsible corporate citizen and a dynamic shift in our core values. “We chose to re-name Blue Ridge To Go to better reflect our focus on customer service and the convenience of having locally prepared, gourmet meals delivered to your home or office,” says Hopkins. Valet Gourmet will focus on providing the most efficient means of catering and home delivery while ensuring the expectations of its customers and staff members are met and exceeded.
In addition, Valet Gourmet will maintain a comprehensive and updated Web site of Asheville restaurant menus, with the ability for the end customer to order delivery, catering and eventually takeout, from within the local vicinity. “We are extremely excited to have partnered with so many of Asheville's finest restaurants and will continue to build our network over the upcoming months” says Hopkins in reference to the new brand, adding that “Asheville is an amazing community and we are so grateful for the support in which we have received over the last six and a half years from local restaurants and customers alike.”
The new Web site will take effect with the name change on July 1, 2010. In the meantime, Blue Ridge To Go will continue to operate business as normal with the original website.
ABOUT BLUE RIDGE TO GO, LLC
Founded in 2003 by Kenan Hopkins, Blue Ridge To Go provides corporate catering and residential delivery from 25 plus of Asheville's best restaurants. Blue Ridge To Go LLC provides a website of all restaurant partners' menus and receives 75 percent of its delivery orders through the web. Many of Asheville's largest employers and residents of Buncombe County rely on Blue Ridge To Go to arrange, deliver and setup their catering and residential delivery orders.
Over the past six and a half years, Blue Ridge To Go has grown from a small start-up with three staff members to a staff of 20; delivering over 1,500 locally prepared meals per month.
Brand design & launch by:
Atlas Branding & Design Inc.